Become a Product Manager

2 Reviews

634 Enrolled

9 Hours

$15.00$35.00

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Become a Product Manager | Learn the Skills & Get the Job

93 Lessons (9h)

Before starting the course
Course Overview
First thing to do
Choose your own adventure
Yay, free stuff!
Why Product Management is awesome
Introduction to Product Management
What is a product manager?
What is a Product?
[ACTIVITY] The Big Bloated Blue Bird
3 Different Types of Product Manager roles
How to think about the type of PM you want to be
Product vs Project Management
A day in the life of a PM
Introduction to Product Development
The 4 Major Phases of the Product Lifecycles
Product Lifecycle Phases - Real Examples
The Product Development Process
Getting Deeper Into the Product Development Process
What is "Lean product development"?
What is "Agile"?
What is "Scrum" and how does it work?
What is "Kanban" and how does it work?
What is Waterfall development?
Real world examples of Waterfall and Agile
Ideas and user needs
Intro to Ideas and User Needs
Where ideas come from as a PM
Getting to the Real User Needs
Users vs. Customers
Competitive & Market analysis
Market Research - Sizing the market
Introduction to Finding competitors
Finding competitors as a Product Manager
Direct - Indirect Competitors
The 5 criteria for understanding competitors
The last 3 criteria for understanding competitors
What's a feature table?
Putting together a feature table
Practice building a feature table
Analyze specific features
[ACTIVITY] Wunderlist & their not so wunderful dilemma
Monitoring your competitors
What do we ultimately care about as a PM
Customer Development
What is customer development?
Who you should talk to
Key differences in customer development
The 4 types of interviews
How to get them to talk
How to run a customer interview correctly
Good questions bad questions
Practice writing emails
Finding interviewees externally
Finding interviewees internally
Building User Personas off your Interviews
Real life example of a user persona
The Product Manager & the data diet
Conceptualizing the solution
Intro to wireframing
Wireframe, mockup, prototype
Let's sketch
PRACTICE: Sketching out a mobile app
Using POP
Intro to Balsamiq
PRACTICE: Building YouTube in Balsamiq
Metrics for Product Managers - Defining Success and Measuring Results
Introduction to metrics
Real life examples of metrics
Metrics of all kinds
How to pick good metrics
Using the AARRR (Pirate) metrics framework
Using the HEART metrics framework - Part 1
Using the HEART metrics framework - Part 2
Tracking your metrics in practice
Building the Product - Project Management for PMs
Introduction to Epics
Let's get into Epic Specs
User stories and acceptance criteria
Real life example of epics, specs, user stories, and the backlog
Estimations and Velocity
Roadmapping
Prioritization
Working with people and stakeholders
General communication skills
Working with engineers
Working with designers
Working with executives and others
Technology for product managers
Why learn technology?
"The Cloud", servers, clients, and the inner workings of the internet
Understanding the front end, back end, and tech stacks
Understanding APIs - Application Programming Interfaces
Additional technology
What you should do to prepare yourself for the job
Getting relevant experience
Building portfolio with a side project
Branding yourself
How to look for a job in Product Management
Where to look and what to look for
Inside advice on your PM job hunt
How to get the job in Product Management
Resumes
Interviewing for Product Management
How to answer interview questions the right way
Insider tip for getting the job
After you've got the job
The first things to do
Extended interviews with current Product Managers
Interview with Daniel Demetri part1
Interview with Daniel Demetri part2

DescriptionInstructorImportant DetailsReviewsRelated Products

Discover the Job Analysts Are Calling a "Mini-CEO" & How to Make It Yours

Evan KimbrellEvan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

Description

More and more companies are figuring out how important Product Managers are to their success. But there aren't any degrees or certifications in Product Management, so most get into the field through luck or connections. In this course, however, you'll jump ahead of the competition when you learn what you need to know and what you have to do to break into an exciting and lucrative career as a Product Manager.

Access 9 hours of content & 93 lectures 24/7
Answer the question: What is a Product Manager
Think about the type of Product Manager you want to be
Learn the 4 major phases of the product lifecycle
Discover the product development process
Understand Agile, Scrum, & Kanban

Specs

Details & Requirements

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Compatibility

Internet required

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

2 Reviews

4.5/ 5

All reviews are from verified purchasers collected after purchase.

Deric Wells

Verified Buyer

Not as interactive as It could be. Minor bugs but the info is great kind of draggy vibe but still great information Thanks too

Sep 5, 2019

Roberto Lopez

Verified Buyer

Mar 15, 2019

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