The 2020 Complete Digital Copywriting Master Class Bundle

Effective and clear writing is essential in any position, especially if you want to get considered for promotion. If you want to get hired, get promoted, or simply improve poor writing, this is the course for you. In this course, 30-year veteran content writer Alan Sharpe will teach you everything he's learned about effective business writing during his last three decades as a writer, editor, and proofreader. Along with basic learning tips, he will show you the most common mistakes that business people make in their writing and how to avoid these blunders.

• Access 29 lectures & 4 hours of content 24/7
• Understand the world of business writing
• Learn the first & essential step in business writing: organizing your thoughts
• Start writing your first draft
• Learn to proofread & edit your draft

Product pages are vital when selling online. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images and choose product images that work with your copy. You also need to anticipate the most common objections and questions that your potential buyers have, and meet these hands-on in your copy. This course teaches you how to write copy that sells products online. You will learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

• Access 10 lectures & 1 hour of content 24/7
• Write product descriptions that rank well in search results
• Craft offers that motivate buyers to buy products online
• Write copy that tells buyers things they can't discover from visuals alone

A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead...but ONLY if your landing page is effective. This course teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this course, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you'll know how to write direct-response copy that generates online sales leads.

• Access 10 lectures & 1 hour of content 24/7
• Write direct-response copy that generates online sales leads
• Create landing pages that persuade visitors to give you their name & email address
• Avoid the classic blunders made by many landing pages

This course teaches you how to start a freelance copywriting business in a week. With 16 lectures, you'll learn the steps and lessons you'll have to take as you begin freelancing for businesses, agencies, and non-profit organizations. Most specifically, you'll learn seven proven steps to launch your freelance copywriting business. Go from creating your portfolio to starting your first professional project.

• Access 16 lectures & 1 hour of content 24/7
• Build a portfolio that attracts clients & a website that showcases your copywriting business
• Create a written quote that doubles as a contract
• Learn how to effectively pitch yourself to potential clients

Your success as a copywriter depends on your ability to persuade. As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade. This course will help you create content that encourages people to buy. You'll learn tips and tricks from a veteran copywriter with 30+ years of experience on writing effective copy and finally write a piece that generates results.

• Access 23 lectures & 1 hour of content 24/7
• Write persuasive copy
• Write using features & benefits
• Use deadlines & guarantees to boost response

The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. This course teaches you how to do the toughest thing in copywriting—grab and keep attention. With 16 lectures led by an industry expert with over 30 years of experience, this course will cover writing headlines and opening lines. This course is for copywriters who want to avoid lame headlines and gear toward compelling ones.

• Access 16 lectures & 1 hour of content 24/7
• Write offline & online headlines that grab attention
• Brainstorm original headline ideas
• Create opening lines that keep attention

The hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions. Alan Sharpe, a copywriting professional with over 30 years of experience under his belt, answers the two biggest questions that beginning copywriters have: "What is copywriting, exactly?" and "How do I discover what I should write about?" At the end of this course, you will know what is expected of you as a copywriter and you'll know the questions you need to ask before you start any copywriting assignment.

• Access 15 lectures & 1 hour of content 24/7
• Explain the types of copywriting that require specialized skill
• Understand the 2 main audiences for copywriting & how they differ
• Research any product or service to uncover its unique selling features & benefits
• Focus your copy on one unique selling proposition

You know bad writing when you see it—flowery and verbose, full of convoluted sentences, and is filled with typos, grammatical mistakes, inconsistencies, and poor reasoning. This course teaches you the ten most common blunders that new and amateur copywriters make; (1) slow in getting to the point, (2) no single-minded proposition, (3) no logical flow, (4) redundancies, (5) generalities, (6) features only, (7) navel gazing, (8) claims without proof, (9) no offer, and (1) no call to action). Learn from a pro with over 30 years of experience how to easily spot them, how to effectively avoid them, and save your career.

• Access 10 lectures & 1 hour of content 24/7
• Understand the 10 most common copywriting mistakes
• Avoid ruining your copy by not doing any of these mistakes
• Write a copy that is clear, concise, & compelling

This course is a non-theoretical one. It will teach you copywriting purely based on examples. With 31 lectures, this course will examine the most successful advertising campaign in history: the newspaper ads for Volkswagen during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. This course will show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy. In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy.

• Access 31 lectures & 2 hours of content 24/7
• Write headlines that grab attention & compel prospects to read the body copy
• Use irony to grab attention
• Follow a simple, step-by-step formula for writing body copy
• Write clever, effective endings to sales copy

White Papers are basically research papers that are produced by companies, institutes, and individuals having actual authority over a particular subject area. It is meant to give depth to a specific topic, the problems involved, and give solutions on how to possibly solve it, most especially using the company's product or service. In this course, you will examine more than a dozen marketing white papers and discover what actually works, what doesn't, and why. You'll learn tips, tricks, and best practices from a professional white paper copywriter with over 30 years of experience.

• Access 12 lectures & 1 hour of content 24/7
• Pick a white paper topic that resonates w/ your target audience
• Research your white paper so that you appear authoritative
• Outline your white paper to have a logical flow & retain reader's attention
• Learn how to write each section of a white paper, from introduction to call to action
• Get tips on how to write like a designer & learn the 5 mistakes to avoid

Are you starting a new website or blog for your personal brand or online business but stuck on how to get started with WordPress? This course provides you with a simple step-by-step formula to build your own WordPress website in as fast as an hour! With a focus on saving you time, money and frustration, this course will walk you step-by-step on how to select the best platforms, theme, and plugins, with a focus on laying the foundation needed to scale your website as your brand grows, without getting distracted by all of the bells and whistles WordPress has to offer. You'll discover the secrets to building a professional-looking WordPress website for your blog or business and get it online in record time!

• Access 20 lectures & 1 hour of content 24/7
• Select the best platforms, theme, & plugins
• Lay the foundation needed to scale your website as your brand grows
• Set up your WordPress website in as little as 1 hour