The 2021 Google SEO & SERP Business Marketing Bundle

Your First Program

Welcome and introduction

• Course introduction and welcome - 3:51

SEO introduction. Starting with keyword research

• Breaking down our SEO steps into three phases - 3:51
• Long tail. vs. short tail SEO keywords - 8:41
• Introduction to the Google Keyword Tool - 9:51
• Example of my own keyword research and thinking outside the box
• Google voice SEO & Answer-box SEO - 4:54
• Three other SEO keyword tools - just to give you more options - 2:17
• Keyword density vs. keyword stuffing and tools to correctly manage it - 4:30
• Creating a full list of SEO keywords to rank for and tracking them - 8:52
• 13-step keyword research checklist - 8:32
• Gray hat SEO, when keyword stuffing is ok and when not to do it - 4:35

Strategies for popular business types & first-time marketer mistakes

• Section introduction - how SEO applies to YOUR business - 3:02
• Strategy and SEO for Ecommerce - 6:43
• Local business strategy - 5:23
• Content driven business SEO - 2:36

Set up your Webmaster tool from Google

• Setting up your Google Search Console - formerly known as Webmaster Tools - 6:08
• Creating your sitemap.xml - 4:22
• Submitting new URLs and checking for page status and indexing - 1:53
• Where your pages are ranking and page/query performance - 4:19
• User experience section of Google Search Console - 3:51
• Google analytics introduction - 9:19

On-Page SEO to get a high click-through rate from the search result page

• On page SEO introduction - 5:51
• Influencing SEO ranking with intent-match strategy - 2:33
• Intent match with snippets - 3:49
• Writing enticing meta tags to increase Google search result page clickthrough - 5:19

On-page SEO: Beginner to savvy and advanced strategies

• How to set up the Yoast plugin for SEO - 6:39
• Setting your meta tags with Yoast in WordPress or directly in HTML - 2:57
• Shopify SEO - setting title and description for Ecommerce - 7:53
• No-follow vs. follow links - 5:27
• ADVANCED inner-page links: From a page to same page! Extra SEO boost - 4:02
• Image ALT tag for SEO - 1:37
• Cornerstone SEO pages that get shared more and rank better - 5:25
• Site speed load plugin - 1:53

Off-page SEO & Smart SEO

• Off-page SEO section introduction - 1:50
• Google SEO for new websites & Google Citations - 6:13
• How to get Links from Wikipedia - 6:33
• 8 ways to get good links by getting publicity - 4:59
• What makes a link good for SEO - 6:16
• Guest-blogging for SEO - how to do it properly - 3:52
• Link-begging introduction. The brute-force approach that will never stop working - 3:17
• Script for cold emailing (link-begging) for backlink requests - 3:17
• Competitor link research - 2:48

Additional SEO strategies to rank higher and be smarter about SEO

• Google SEO trends for 2021 and what to focus on - 3:11
• Advanced intent-match boosting strategy for ranking higher in Google search - 4:04
• Leveraging recommendation algorithms - 8:01
• Using authoritative sites to rank multiple Top 10 listings - 8:23

Combining on-page SEO and sales copywriting

• Introduction to combining SEO and copywriting - 1:43
• CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO - 6:49
• EXAMPLE of a sales page that balances SEO and conversion optimization - 4:21
• Powerful white-hat SEO strategy that almost no one talks about - 4:21
• Common question: Should you have a blog? - 4:44
• How to increase sales by adding scarcity - 3:04

Setting up your website

• How to choose a domain name - 8:16
• How to set up your website professionally and on your own - 4:05

Social media marketing fundamentals and good practices

• Introduction to social media section - 1:12
• How social sharing helps Google SEO - 6:45
• Social media marketing mistakes - 4:20
• Social media exercise - 3:01

Creating your own show on social media

• Why a show - some students get confused - 1:06
• Introduction to building your own show - 1:14
• Goals for your show - 4:51
• Show monetization - 4:23
• Deciding on a solo show or a show with guests - 4:38
• Advanced content repurposing with strategies that work today & in the future - 4:21
• Topic coverage: Evergreen vs. current topics - 4:41
• Example of a site that is newsy and evergreen - 2:25
• Daily, monthly or weekly show - 5:37
• What you can outsource for a show - 3:09

Live YouTube show or live Facebook show

• Introduction to the section: Live shows on YouTube Live, Facebook Live, etc. - 2:07
• Encoding software for live streaming and mobile options - 3:38
• OBS Settings - 1:59
• RestreamIO - 1:34
• How to go live on YouTube and Facebook - 5:07
• Good practices for a live show - 4:37

Brief introductions to a few additional social platforms

• Quora marketing to get immediate traffic to your website and videos - 5:24
• Reddit - 5:12
• Forums - 4:37

Virality, sharing, and referrals

• Explaining the viral coefficient formula - 2:44
• Viral coefficient calculator - 2:38
• Ads having a role in virality - 3:39
• Net promoter score - 6:29
• How to get three different types of business referrals - 5:24

How to use viral memes to go viral and boost sharing

• Introduction to using memes - 1:07
• How to begin finding viral memes to post on your social media - 3:17
• How to create your own image memes in minutes and for free - 2:29
• How to create your own gifs to go viral - 2:34

YouTube Marketing

• YouTube section introduction - 1:24
• How a professional would approach promotion of a single YouTube video - 4:25
• YouTube SEO introduction - 4:56
• YouTube On-Page SEO - 3:45
• Introducing the YouTube recommendation algorithm - 4:46
• Special plugin to get insights on your and competitors videos on YouTube - 4:06
• Strategy for getting views from the YouTube recommendation algorithm - 5:36
• What to do when you first begin your YouTube channel - 2:17
• Overview of my YouTube channel to give you ideas for how you can grow on YouTube - 6:33
• How to get more views on YouTube - 7:32
• Using hashtags in video titles - 5:13

Twitter marketing

• Twitter marketing section introduction - 4:33
• Branding your Twitter page like a professional - 6:31
• What to do on Twitter on day 1 - 4:29
• Tweet formula: How much and what types of content to tweet - 5:55
• Using hashtags in your social media updates - 2:46
• Twitter how to consistently rank in hashtag searches automate it - 6:43
• Ideal tweet length to maximize engagement and retweets - 2:03
• Best days and times to tweet - 2:10
• Creating pseudo-awards for virality and resharing - 2:45
• Make your own business hashtag - 2:15
• Strategies for pinned tweets - 1:58

Facebook marketing

• Introduction to Facebook marketing - 2:39
• What you can expect from different promotional strategies on Facebook - 4:31
• How the Facebook algorithm works - 4:17
• How to make engagement beget more engagement - 3:44
• Easiest Facebook marketing: From your own personal page - 4:11
• How Facebook is becoming the new LinkedIn - 3:01

For Ecommerce and selling products

• How to sell products online and offline - 8:38

Introduction To Marketing: Beginners Please Watch This First

• Marketing fundamentals section introduction - 1:03
• History and economic roots of marketing - 3:50
• Seth Godin and the concept of the Purple Cow - 3:44
• How to identify your target market - 4:00
• A/B testing and how to increase conversion rates & relation to sales funnels
• Defining KPI and examples of KPI - 5:39
• KPI for a dating website startup - 5:47

• Welcome to the course - 2:51

• What link building strategies are working to get links easily in 2021 - 8:30

• Interlink your own pages - 5:04
• Advanced interlinking - creating links from a page to itself - 4:02

• What are Citations and how to use them in link-building - 6:13
• Finding industry specific sites to get citations for more easy link building - 3:35
• Citation through your LinkedIn profile's page - 1:28

• How To Tell If A Link Is Good - 6:16
• Follow Vs No Follow Links - 5:27
• Google update: No-follow update and the new UGC and Sponsored attribute - 3:14
• Local SEO Ranking Factors - 4:20

• Link building by link begging introduction - 5:05

• Blogging and guest blogging for links and SEO: Only good guest-blogging sites - 3:52
• Guest blogging pitch script - 4:37

• Google SEO trends for 2021 and what to focus on - 3:11

• Before trying to get links, have something of value to link to - 5:57
• How to make more attractive pages with copywriting - 8:14
• Drawing links with cornerstone content - 5:25
• Writing More Compelling Page Headlines - 8:14
• Let users build a business or have something valuable on your site to link to - 1:58
• Dont get links from directories, blog comments, article websites - 3:41
• Hiring Freelancers What Didnt Work - 6:49

• How To Get Links From Wikipedia - 6:33
• Google alerts - 3:46
• Build relationships and ask your professional contacts to link to you - 2:33
• Pay for product reviews (comes with a link) - 3:49
• Post job openings - 7:17
• Create discount offers and post them on discount websites - 4:12
• List of discount sites
• Publicity for backlinks - 10:37

• Using the Google link disavow for bad links - 4:31

• Registering for SEMRush - 4:07
• Finding a link to my site where my page was gone and fixing it to regain SEO - 2:51
• Finding citation opportunities - 2:26
• Finding old links and having ways to get many more links from those sites - 7:28
• Competitor link research for SEO - 9:40
• How my competitor got great links - 6:45
• Backlink audit to find toxic links to disavow - 2:29

• Introduction to .gov links section - 1:37
• Links for gov employees - 2:01
• List of gov sites - 1:34
• Links from .gov sites through employment opportunities - 1:33
• Example of a gov site with links - 1:00
• Steps for gov links and section conclusion - 2:44

• How to get Edu links with Internships - 4:20
• Get Edu links with scholarships - 2:09
• How to get .edu links from student sites or college club sites - 1:32

• How to use events to build links - 3:40
• Walkthrough of how to get links from event sites - 5:18

• How to be effective at pitching HARO to get more publicity and links - 6:48
• Links and traffic from podcasts and radio shows - 1:18

• Penguin penalty targeting links - 3:24

• Ranking factor myths from Google staff - 4:41

• Setting Up Google Webaster - 6:08
• SEO Definitions - 3:34
• Submitting new URLs and checking indexing - 1:53
• Troubleshooting Linking And Crawling Errors - 1:19
• Webmaster performance - 4:19
• Introduction to Google Analytics - 9:19

• Signing Up For Canva - 0:52
• How To Create Infographic - 3:30
• Where To Get Free Graphics - 3:26

• Voice Search Introduction - 2:16
• Two Types Of Devices For Voice Search - 2:19
• Three Types Of Searches In Voice Search - 2:24
• Introduction To Answer Box SEO - 3:39
• More Full Content Strategy For Voice SEO - 2:43
• Local Voice Search SEO - 4:11
• Ecommerce Example For Voice Search - 4:12
• Microdata And Structured Data - 0:44
• CNET Article With Topics - 2:20
• Pros And Cons About Answer Box - 2:45
• Extra Mobile Website Tips - 2:55
• Voice SEO Exercise - 3:41
• Full And Aggressive Content Strategy - 7:07
• Keyword Exercise For Voice Search - 2:54

• Citations Introduction - 2:05
• How To Get Citations - 3:44
• Local And Global Synergy - 3:30
• Using a LinkedIn Page to Get a Citation - 1:28
• After Citations, Share Your Social Profiles - 4:38
• Industry websites - 3:35
• Introduction to Backlinks - 4:22
• What are Follow vs. No-Follow Links - 5:27
• How Long Will It Take To Rank? - 3:27

• Course welcome and introduction - 1:55
• Top Ten Competitiveness - 4:33
• Top Ten Ranking Your Website - 4:50
• Top Ten Google Map - 2:29
• Top Ten YouTube - 3:48
• Top Ten Amazon - 5:04
• Top Ten Yelp - 4:55
• Top Ten Facebook - 3:16
• Top 10 Twitter - 1:24
• Top Ten Slideshare - 2:01
• Top Ten Quora - 2:49
• Top Ten Publicity - 3:56
• Top Ten Google News - 4:37

• Course introduction - 2:08
• Showing Google Image SEO - 5:37
• Adding Keywords In Your Book URL Path - 3:16
• Best Practices For Your IMG Tag - 3:52
• Using WordPress To Get Correct Image Settings - 3:14
• Image Dimensions For Social Media - 2:20
• Official From Google On Images - 3:44
• Google Forum And YouTube Channel Resources - 3:44
• Exif Data - 3:00
• Footer HTML - 1:11
• Advanced Google Image Search - 1:57
• Copyrights Legal Case Study - 4:26
• Introduction to using image memes - 1:07
• How to begin finding viral memes to post on your social media - 3:17
• How to create your own image memes in minutes and for free - 2:29
• How to create your own gifs to go viral - 2:34

• Introduction and warm welcome - 2:12
• Featured Snippets And Rich Snippets - 2:35
• Explaining Intent Match For Snippet Course - 5:26
• Copywriting Tips For Higher Search Clickthroughs - 4:52
• Headlines to influence intent-match - 4:52
• Title And Img Tags - 1:41
• How Long Rich Snippets Might Take To Show Up - 3:06
• Three Microformat Tags - 1:34
• Navigating Schema Website - 6:54
• Introduction To SEO Combined With Sales Copywriting - 1:43
• Sales Page Checklist To Boost Conversion - 6:49
• Metas Copywriting For Clickthrough - 5:19
• Example Of Highly Converting Sales Page With SEO - 4:21
• Advanced Google Intent Match Strategy - 4:04

• Website speed optimization course welcome & what to expect - 2:50
• Results of how my site's SEO ranking jumped after boosting site speed load - 2:42
• Initial Exercise Three Performance Tools - 7:57
• Critical Rendering Path - 5:40
• Case Study Of Taking Out Unused CSS - 4:50
• Winning With Image Sizes - 2:35
• Speeding Up JavaScript Case Study - 4:26
• Case Study Conclusion And Exposing Google - 3:51
• Optimizing By Getting Rid Of Google Products - 3:47
• Reduce Image Size For Page Speed Insights - 5:10
• Reducing Image Size Further With Sizing - 1:46
• Image Reduction With Compression - 1:57
• Minifying - 4:42
• Enabling Compression - 2:49
• Caching Plugins - 2:06
• File Optimization Strategies - 4:04
• Different Perspectives And Load Speed Benefits - 6:32
• Google Services Slowing Down Your Site - 7:55
• Ultimate AdSense Earnings Infographic - 3:31
• Ad Balancing - 3:43
• Introducing Google Chrome Profiler - 3:48
• Site Audit With Google Lighthouse Tool - 9:10
• Page Optimization Prioritization Strategy - 2:55
• Removing unused CSS - 6:12
• Text compression for speeding up your site - 2:27
• GTMetrix Impact Of YouTube Videos - 2:51
• JavaScript defer and async tags - 2:10
• Lighthouse Documentation - 1:19
• Performance Of Different Websites - 8:41
• Removing Google ads - before and after - 1:42
• Last changes to speed up loading of YouTube and images - 5:22
• Google Core Web Vitals - 3:33

• Welcome to the course - 2:39
• Possibility Of Recommendation Engines - 2:42
• Importance of total engagements reviews and review quality - 3:10
• Lifecycle Of Getting Recommended - 7:03
• How to work up to getting all the great reviews and engagement - 5:07
• Recommending your own products to get recommendations to own products - 1:54
• Recommending other products alongside yours to be promoted next to them - 2:34
• Ads To Influence Recommendation Algorithms - 4:59
• How To Influence Platform SERPS - 6:04
• Winning with better thumbnails - 6:36
• Keywords and piggybacking strategy to influence recommendations - 6:06
• Showing a real example of the potential of recommendations - 3:27
• How To Make Platforms Recommend Your Products Next To Your Products - 3:45
• Be patient - these algorithms take time to reach full potential - 0:49
• Influencing Engagement Signals For Recommendations - 5:07
• Business Plan Case Study Algo - 7:34
• Review Section Introduction - 1:09
• Seven Principles Of Reviews - 7:02
• Importance Of Reviews On Amazon - 6:20
• Getting Reviews From Inside Books - 6:57
• Reviews For Shipped Amazon Products - 4:26
• Getting Good Reviews With Product Listing - 5:01
• Reviews On Freelancing Sites - 4:08
• Reviews For Yelp And Google Local - 6:08
• Community - 3:45

• Course Introduction - Keyword Research - 1:59
• Long Tail vs. Short Tail Keywords - 8:30
• Finding many long-tail keywords and making them profitable - 5:50
• Another Example of Advanced Keywords - 2:54
• Page Per Keyword Strategy - 2:06
• Cornerstone Content - 5:25
• Voice SEO: Latest Trends in SEO and Impact to Keyword Research - 4:54
• Long-term keyword authority - 8:50
• Google Keyword Tool Introduction - 9:51
• How to find more keywords for more traffic & keywords that are easier to rank - 12:30
• Problem With Keyword Tools - 4:17
• Exercise to Increase Keyword Ideas - 2:33
• Another Fascinating Keyword Tool - 1:52
• Additional Keyword Tools - 0:48
• Thirteen Keyword Strategies - 8:32
• Keyword density checker tool - 4:30
• Non-Home-Page Checklist - 5:11
• Introduction to the SEMRush keyword tool - 4:07
• Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool - 5:42
• Competitor keyword spying with SEMRush - 3:13
• SMRush on-page audit and on page suggestions including keywords - 5:02
• Pop IT Case Study - 4:59
• Dentist Keyword Research - 5:25
• Disability - 4:45
• Spyfu - 1:19
• Creating a full list of keywords to rank for and tracking them - 8:52
• Setting up your Google Search Console, formerly known as the Webmaster Tools - 3:18
• Troubleshooting crawling errors - 1:19
• Yoast Plugin Keyword Field - 6:39
• Excel Spreadsheet For Keywords - 4:26
• Google Webmaster Introduction - 2:29
• Creating Your Sitemap - 3:46
• Troubleshooting Crawling Errors - 1:19
• Using URL Inspection and Adding URLs to the Google Index - 1:53
• Where Your Pages Are Ranking and Page/Query Performance - 4:19
• Introduction to Google Analytics - 9:19
• SEO KeywordOptimizer Tool for On-Page Text Optimization - 4:48
• How to Get the TextOptimizer 7-day Free Trial to Premium Features - 1:29
• SEOQuake - 4:06
• What To Do Long Term - 3:10

• On-Page SEO Course Welcome - 2:52
• Easy way to begin learning SEO - 2:01
• Google keyword planner - 9:51
• Short tail vs. long tail keywords - 8:30
• Yoast SEO Installation - 1:13
• Page keyword density checker - 4:30

• How to set up regular posts title and description meta tags - 2:57
• Shopify title and description for Ecommerce SEO copywriting - 7:53
• How to set your HOME PAGE title/ description meta tags with Yoast - 2:45

• Cornerstone Content - 5:25
• Basic on-page elements that are seen - 4:04

• Use of H1 and H2 tags - 4:31
• No-follow vs. follow links - 5:27
• How to interlink your websites pages for SEO boost - 5:04
• Advanced on-page interlinking strategy to boost your SEO - 4:02
• How long should each blog post or page be - 3:07
• Work to decrease your bounce rate - 4:16
• Image ALT tag for SEO - 1:37
• Href And Img Tags - 1:41
• Title tooltip tag - 1:31
• Broken link checker - 3:01
• Linking out for SEO - 2:32

• If you are doing SEO article writing for a client - 5:31
• How to begin using Google Docs for SEO article writing if you don't use it yet - 2:05

• Using the Google mobile friendliness check tool - 4:19
• Google indexing update for March 2021 announced in October 14, 2020 - 3:27

• Introduction To SEO Combined With Sales Copywriting - 1:43
• Sales Page Checklist To Boost Conversion - 6:49
• Metas Copywriting For Clickthrough - 5:19
• Example Of Highly Converting Sales Page With SEO - 4:21
• Advanced Google Intent Match Strategy - 4:04

• Thin content and Panda - 2:38

• Setting up your Google Search Console, formerly known as Webmaster Tools - 6:08
• Creating your sitemap.xml - 4:22
• Submitting new URLs and checking for page status and indexing - 1:53
• Where your pages are ranking and page/query performance - 4:19
• Google Analytics - 9:19
• Site speed load plugin - 1:15

• Introduction to the SEMRush keyword tool - 4:07
• Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool - 5:42
• Competitor keyword spying - 3:13
• On page audit and on page suggestions including keywords - 5:02

• Google for 2021 - 7:04