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The 2022 All-In-One Digital Copywriting Certification Bundle

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4.0 hours
Lessons
63

Copywriting Bootcamp 2022 with Phil Ebiner

Write Better Copy for Emails, Social Media Posts, Marketing Campaigns, Video Content, Web Pages, & More

By Phil Ebiner | in Online Courses

Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers? Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world. Not only will you learn the modern best practices of a copywriter, but you will also learn how to put together a complete marketing campaign for any type of business, brand, or product launch. By the end of this course, you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.

4.6/5 average rating: ★ ★ ★ ★

  • Access 63 lectures & 4 hours of content 24/7
  • Write the best copy for any part of a business or marketing campaign
  • Write better headlines that catch more attention
  • Write better copy for website landing pages, promotional emails, & product announcements
  • Write better social media posts that get more engagement
  • Write copy for audiovisual content such as YouTube videos, commercials, & viral campaigns
  • Craft a complete campaign rollout strategy
  • Build a portfolio & get clients as a copywriter
  • Create a brand voice & style that works to sell
  • Understand your market & competition to better write copy
  • Know the difference between B2B & B2C marketing
  • Come away with a complete understanding of modern copywriting
Video School Online
4.6/5 Instructor Rating: ★ ★ ★ ★
Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design, and business. Whether you’re trying to learn a new skill from scratch or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Phil Ebiner | Top-Rated Instructor
4.6/5 Instructor Rating: ★ ★ ★ ★
Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 200,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he has shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Introduction & What is Copywriting?
    • Welcome to Class - 4:46
    • Quick Tips to Improve Your Copywriting - 2:00
    • Download the Exercise Workbook
    • Download the Course Slides
    • What is Copywriting & What does a Copywriting Job Look Like? - 3:28
  • The Marketing Campaign
    • What Does an Effective Marketing Campaign Look Like? - 6:49
  • Understand Or Create a Brand's Voice
    • Copywriting Begins with the Brand Voice - 2:17
    • Let's Look at Examples of Brand Voice - 3:48
    • Exercise 1: Know Your Brand Voice - 2:02
    • Exercise 1 Review: Our Brand Voice - 5:43
  • The Brainstorming Process of a Copywriter
    • How to Brainstorm Better: Tips from a Copywriter - 3:42
    • Exercise 2: Write 10-15 Words... - 0:38
    • Exercise 2 Review: Our Words & Phrases - 2:44
  • Know the Market and the Competition
    • Learn How to Understand Your Market & Competition as a Copywriter - 4:09
    • Case Study: Understanding My Market Using Research & Analytics - 4:37
    • Exercise 3: Understanding Your Market - 0:18
    • Exercise 3 Review: Understanding Our Market - 12:22
  • Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
    • What is B2C (Business to Consumer) & B2B (Business to Business) Marketing? - 5:06
    • Case Study: Two Important Things to Do When Writing to a Business - 4:46
    • Exercise 4: Write a Template B2B Email - 0:21
    • Exercise 4 Review: Our B2B Email Template - 7:02
  • Headlines, Subject Lines, and Taglines
    • The 3 C's of Effective Headline Copy - 1:05
    • Examples of Great Headlines Copywriting - 10:14
    • Case Study: Analysis of Effective YouTube Titles - 6:53
    • Exercise 5: Come Up with a Headline for Your Company - 1:14
    • Exercise 5 Review: Our Company Headline - 10:07
  • Webcopy: Websites, Landing Pages and Calls to Action
    • What Does Effective Website Copywriting Look Like? - 3:08
    • What is a CTA? Tips for a Better Call to Action - 2:49
    • Let's Look at Great Website Copy - 6:20
    • Exercise 6: Write Sample Webcopy - 10:26
    • Exercise 6 Review: Our Sample Webcopy - 1:25
    • Case Study: Analyzing Phil's Website Home Page - 8:42
  • Email Copy: Improve Your Email Marketing
    • Why Email is Relevant and Important - 3:04
    • Tools and Tips for Growing an Email List - 7:19
    • Subject Line Tips: What Makes People Open Your Emails - 8:33
    • Let's Look at Great Email Copy - 3:48
    • What Emails Should You Write? Here are Several Examples - 8:01
    • Qualities of Effective Promotional Emails - 13:56
    • Case Study: Phil's Email Marketing Strategies and Copy Examples - 3:13
    • Exercise 7: Write a Promotional Email - 0:48
    • Exercise 7 Review: Our Promotional Email - 3:44
  • Copywriting for Social Media
    • Choosing a Social Media Platform - 3:37
    • What Types of Posts Should You Write? - 4:44
    • Similarities When Writing on Multiple Platforms - 11:56
    • Differences When Writing on Multiple Platforms - 9:24
    • Social Media Tips & Tricks for More Engagement - 4:43
    • T.H.I.N.K. A Better Way to Write for Social Media - 1:30
    • Case Study: How I Utilize Multiple Platforms to Increase Engagement - 4:24
    • Exercise 8: Write Copy for Facebook & Instagram - 5:00
    • Exercise 8: Our Facebook & Instagram Posts - 0:27
  • Copywriting for Audio Visual Content
    • What is AV (Audio Visual) Content? - 2:24
    • How Do You Conceptualize and Script Effective AV Content for Your Campaign - 12:28
    • Tips for Writing Better AV Content - 7:41
    • Case Study: Phil's DIY Promotional Videos - 5:09
    • Exercise 9: The Video Spot - 0:32
    • Exercise 9 Review: Our Video Spot - 10:18
  • Crafting a Campaign Roll Out Strategy
    • Introduction to this Section - 1:32
    • Creating a Marketing Campaign with No Audience - 5:33
    • Creating a Marketing Campaign with a Limited Audience - 3:32
    • Creating a Marketing Campaign with an Existing Audience - 3:52
  • Finding Paid Work as a Copywriter
    • How to Find a Copywriting Job - 4:03
    • Template: Email Introduction & Pitch
  • Course Conclusion
    • Thank You - 1:23

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38

The Ultimate Copywriting Masterclass: Pro Secrets to Success

Strategies & Marketing Psychologies You Need to Write Copy That Attracts, Persuades, and Sells

By Sophie Ackroyd | in Online Courses

Whether you need to write a copy for your website, your blog, a cover letter, or CV; these techniques work for any medium. This course offers actionable tools and templates which anyone can use to get results right away. You will learn to write effective copy fast, so you can get on with running your business. If you think you know everything there is to know about copywriting, wait until you unlock the secrets inside this course that the top professional copywriters don't want to tell you. In this course, you will learn how to write copy that connects and converts. You’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.

4.3/5 average rating: ★ ★ ★ ★

  • Access 38 lectures & 2 hours of content 24/7
  • Never pay for a copywriter ever again
  • Attract your ideal clients & customers w/ your words
  • Convert your readers into potential business opportunities w/ persuasive copy
  • Write copy for your website w/ a clear, intentional message that serves your audience
Sophie Ackroyd | LinkedIn & Copywriting Expert
4.5/5 Instructor Rating: ★ ★ ★ ★

Sophie, also known as SuperSoph is a social media expert and copywriting consultant with over 8 years of experience working in online marketing. After graduating from Oxford University with an English degree, she worked in Marketing for a number of organizations including the BBC before moving into freelance consultancy and coaching. She helps her clients create vibrant and engaging brands on social media, and help to generate business from their online platforms.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • The Foundations Of Copywriting
    • Introduction to Course - 4:19
    • The Three C's - 2:47
    • How To Get Clarity In Your Writing - 7:07
    • Finding Clarity - A Simple Solution - 5:13
    • Copywriting Foundations - The 2nd 'C' - 5:09
    • The Focus Method - 4:29
    • Writing With Character - 2:43
    • Character Quick Fix - 2:09
  • Insider Techniques and Tips
    • Introduction to Insider Techniques and Tips - 1:40
    • The One Pro Trick That Will Instantly Make Your Copy More Engaging - 2:49
    • Plan Like A Pro - 4:27
    • The Test That Guarantees Your Copy Works Every Time - 5:06
    • Tools Of The Trade - 3:30
  • Writing Copy For Your Website
    • Introduction to Writing Copy For Your Website - 2:10
    • Write High-Converting Copy For You Home Page - 4:45
    • Overhaul Your About Page - 6:07
    • Get a Fail-Proof Framework for your Sales Page - 6:30
    • Optimize Your Micro-Button Copy to Drive up Sales - 4:23
    • Drive Traffic to your Website With Your Copy Alone - 4:38
  • Writing With Character: Find Your Voice
    • Find Your Voice - 2:16
    • Write Like You Talk - 4:10
    • The One BIG Mistake That Can Kill Your Sales - 4:55
    • What's Your Style - 6:30
  • Create a Connection: Marketing Copy That Sells
    • Introduction to Marketing Copy That Sells - 5:32
    • The Simple Psychology Behind Copy That Sells - 4:01
    • Writing To Persuade - 7:03
    • Write Copy That Makes Your Customer Buy NOW - 3:01
    • Leverage the Power of Emotive Copywriting - 4:00
    • The Magic Word - 3:10
    • What's Your USP? - 4:00
  • Winning Templates and Formulas
    • Introduction to Winning Templates and Formulas - 2:11
    • Narrative Storytelling - 3:31
    • Take Action - 7:38
    • The Often-Overlooked Ninja Writing Weapon - 3:35
    • How To Write A Killer Headline - 6:18
    • Get Personal - 3:26
  • Conclusion
    • Conclusion - 3:09
    • Copywriting Inspiration

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Lessons
24

Content Strategy & Planning in B2B Marketing

Enhance Your Knowledge & Work Better as a Content Strategist

By Suhasini Kirloskar | in Online Courses

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided. There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more. The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.

4.0/5 average rating: ★ ★ ★ ★

  • Access 24 lectures & 2 hours of content 24/7
  • Enhance your knowledge & work as content strategists
  • Learn content strategies that will help brand building & lead generation
  • Plan, publish, & promote content
Suhasini Kirloskar | B2B Marketing Consultant, Content Strategist, Writer
4.0/5 Instructor Rating: ★ ★ ★ ★

Suhasini Kirloskar works as a marketing consultant, content strategist, content writer, and corporate trainer. She's conducted training programs for BMC Software, Metro Services, Sungard, Persistent Systems, etc. She's one of the trainers on the panel for the Google FICCI Digital Unlocked program in India.

Suhasini serves on the advisory board of Mitcon Institute of Management and delivers online training for Manipal Prolearn for their PG certification in digital marketing. Her consulting projects span a variety of sectors - technology, healthcare, HR consultants, logistics, and others, and her clients are based in the USA, Canada, the UAE, and India.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction, How Content Drives B2B Marketing
    • Overview, Meet Suhasini, Why Content Strategy Matters - 5:26
    • How Content Drives B2B Marketing Goals - 11:49
  • Setting Goals for Content Marketing
    • Setting SMART Goals for Content Marketing - 5:21
    • Main Purposes that Content Goals Are Aligned to - 6:06
  • Buyer Personas
    • Audience Research - 14:19
    • How to Create Buyer Personas - 6:49
    • Case Study - Setting SMART Goals - 5:37
    • Preparing for Buyer Persona Interviews - 3:54
    • Case Study - Creating the Buyer Persona - 7:29
    • Using the Content Strategy Template - Goals and Buyer Personas - 1:43
  • Defining your brand voice
    • Why Brand Voice Is Important and How Mailchimp Defines Theirs - 4:32
    • Steps to Creating Your Brand Voice - 4:10
    • Brand Voices of B2B Brands in Different Verticals - 2:57
    • Creating your brand voice chart - 2:24
  • Content Themes, Pillar Content, Topic Clusters
    • Themes, Pillar Content and Topic Clusters - 5:34
    • Sources of Ideas for Content - 9:11
    • Content for the Different Stages of the Buyer Journey - 2:58
    • Using Google Trends to Generate Content Ideas, Examples of High Ranking Content - 6:28
    • Using the Pillar and Cluster template - 0:46
  • Content Planning: Publishing, Promotion, Content Calendars
    • Content Audit, and Planning Your Content Creation Team - 6:28
    • How to Select and Onboard a Content Creation Agency - 9:04
    • How to Create a Content Calendar - 6:57
    • Introduction to Marketing Automation - 3:07
    • Content Promotion Channels - 8:40

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Lessons
10

Twitter Marketing Automation: Income with Automated Affiliate Marketing

Learn How to Fully Automate Twitter & Earn 100% Passive Income

By Sam BA | in Online Courses

When it comes to Twitter Marketing, Twitter Automation is the best answer if you have a job and don't have spare time to start an online business. Automation is the ultimate solution to free up your time, and still make you money in the process. The best thing about Twitter Automation is that feeling when you wake up in the morning and see that you made money while sleeping. Isn't it awesome?! In this course, you will learn everything you need to know and where to get them with no stones left unturned.

4.5/5 average rating: ★ ★ ★ ★

  • Access 10 lectures & 1 hour of content 24/7
  • Create or purchase Twitter accounts
  • Have a different IP for every account so you don't get banned
  • Understand the ultimate AI Software and How it works
  • Configure the AI Software so it does 100% of the work for us
  • Find content for all your Twitter accounts so the process is 100% hands-free
  • Find Affiliate offers you can start selling
  • Apply to become an Affiliate with a great probability of being accepted
Sam B.A. | Audible/Kindle Author, Popular Udemy Instructor
4.1/5 Instructor Rating: ★ ★ ★ ★

Sam started his publishing career with Kindle, he later noticed it was crowded and saw an opportunity with Audible/ACX. He jumped head-first and with deep passion. Within 7 months, he had 10 audiobooks published and making him some money. Then he decided to take the next step, he started looking for a way to share what he knows with as many people as possible while keeping a human touch. Most of his courses come as a series of at least 4 Levels, where he takes you by the hand and from scratch all the way where before the end you'll be seeing positive outcomes. He is passionate about every single thing he does in life.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • First Section
    • Introduction - 1:05
  • Main Lectures
    • Lecture 1 - 2:02
    • Lecture 2 - 2:28
    • Lecture 3 - 1:38
    • Lecture 4 - 2:42
    • Lecture 5 - 3:10
    • Lecture 6 - 2:04
  • AI Software Settings and Configuration
    • AI Software Features and Benefits - 9:52
    • AI Software Configuration 1 - 7:30
    • RSS Feeds - 7:33

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6

Self-Publish an eBook that Sells in 2+ Hours & Make it an Audiobook

Speed Up Writing Your eBooks with an AI Software Proven to Completely Remove Writer's Block for Nonfiction & Fiction

By Sam BA | in Online Courses

This course will show you how to use a paid AI tool (not expensive that works) that'll cost you much less than if you hired ghostwriters. You either embrace AI now or later it'll be too late. It's better to get yourself used to it at its infancy than when it is too late. Now is the time to get your AI writing assistant to do most of the work for you, while you focus on scaling and growing your publishing business to the moon!

4.0/5 average rating: ★ ★ ★ ★

  • Access 6 lectures & 1 hour of content 24/7
  • Search keywords on Google
  • Search keywords on Amazon
  • Search keywords on Audible
  • Use AI unique software to write 90% of your eBooks so you can scale to the sky (No Limits) all by yourself
  • Publish your eBooks & Audiobooks
Sam B.A. | Audible/Kindle Author, Popular Udemy Instructor
4.1/5 Instructor Rating: ★ ★ ★ ★

Sam started his publishing career with Kindle, he later noticed it was crowded and saw an opportunity with Audible/ACX. He jumped head-first and with deep passion. Within 7 months, he had 10 audiobooks published and making him some money. Then he decided to take the next step, he started looking for a way to share what he knows with as many people as possible while keeping a human touch. Most of his courses come as a series of at least 4 Levels, where he takes you by the hand and from scratch all the way where before the end you'll be seeing positive outcomes. He is passionate about every single thing he does in life.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • First Section
    • Introduction - 2:15
  • Keyword Research
    • Keyword Research with Google Keyword Planner - 2:55
    • Keyword Research with Amazon (Kindle) - 5:17
    • Keyword Research with Audible - 6:09
  • Artificial Intelligence Software
    • AI Software - 11:28
  • Conclusion
    • Wrapping Up - 4:56

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15

Email Marketing Mastery

Build Effective Campaigns Along with Sending the Right Emails to the Right People

By Ryan Ford | in Online Courses

Email marketing is the core foundation for generating revenue for your business. Studies from multiple online sources continue to find sending emails as the best marketing channel that generates the most profit…beating social media and paid advertising, year after year. But so many people are unaware of this. This course will teach you how to use email marketing to grow your business. It doesn't matter if you've done email marketing in the past, Or if you've never used an email marketing platform before, This course will help you understand everything you need to know.

4.3/5 average rating: ★ ★ ★ ★

  • Access 15 lectures & 1 hour of content 24/7
  • Build effective campaigns along with sending the right emails to the right people
  • Use email marketing to grow your business
  • Learn the many unique & powerful advantages of email marketing
  • Start generating revenue through your own email marketing campaign
Ryan Ford | Online Entrepreneur
4.3/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my YouTube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Email Marketing Mastery
    • Course Introduction - 1:21
    • Private Student Community Group - 1:00
    • Why You Need Email Marketing For Your Business - 3:43
    • How To Grow Your Email List With Targeted Leads - 5:11
    • How To Create a High Converting Landing Page - 8:16
    • Tutorial - Building Your Landing Page - 11:13
    • Creating a Welcome Email Sequence / Series - 2:43
    • Tutorial - Building Your Email Sequence - 11:01
    • A/B Split Test Your Subject Line - 2:50
    • Tutorial - How to A/B Split Test - 2:50
    • Personalise Your Emails - 3:46
    • Tutorial - How To Personalise Your Email Content - 2:41
    • Value Vs. Sales Emails - 3:00
    • How Often Should You Send Emails - 2:51
    • Segmenting Your List - 3:14

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54

Learn Copywriting From Beginner To Advanced Level

Learn Copywriting In Just 2 Weeks, GUARANTEED! It Works EVEN IF You're Not A "Natural" Writer!

By Magine Solutions | in Online Courses

In this course, you'll learn step-by-step, how to become a successful copywriter and earn six figures and beyond. Copywriting is that the art of writing sales copy for a business that's intended to influence someone to shop for products or services, increase brand awareness, or write any promotional content (maybe within the sort of ads, landing pages, or any advertising scripts). You can find these skills everywhere from Digital Marketing, SEO, Designing to Growth Hacking. Each field requires copywriters in their success journey.

4.4/5 average rating: ★ ★ ★ ★

  • Access 54 lectures & 4 hours of content 24/7
  • Learn what exactly is copywriting
  • Understand why you should learn copywriting
  • Learn the science behind the usage of words
  • Learn to use the magical tools for copywriting
  • Learn by doing an assignment on Power Words
  • Learn how to convert features into benefits
  • Learn what are headlines
  • Learn how to write headlines
  • Learn what are clickbait headlines
Magine Solutions Team | This is Our World!
4.6/5 Instructor Rating: ★ ★ ★ ★

At Magine Solutions, the whole team believes that high-quality education should be available to everyone. That’s why the team is committed to working hard every day to promote online education in a new way. The team wants you and your friends and classmates to also get the best possible experience from this revolutionary approach by joining us today!

With knowledgeable and experienced teachers with years of experience in the field, your learning will be at an advanced level. Whether you’re looking to learn more about the latest trends in marketing or how to use new software, Magine's courses offer hands-on instruction and practical advice for today’s most pressing industry issues.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Section 1: Introduction: What is Copywriting?
    • 1. What is Copywriting ? - 2:23
    • Resources
  • Section 2: Copywriting Basics
    • 2. Why should you learn copywriting? - 1:32
    • 3. Science behind the usage of words - 3:29
    • 4. Three magical wands - 4:14
    • 5. PowerWords Assignment - 1:32
    • 6. With and without power words - 4:05
    • 7. Converting Features into Benifits - 4:16
    • 8. What are headlines? - 3:15
    • 9. How to write headlines? - 3:42
    • 10. What are clickbait headlines? - 4:41
    • 11.How to write clickbait headlines? - 6:37
    • 12. What are taglines? - 3:40
    • 13. How to write taglines? - 5:00
    • 14. How to write product descriptions? - 5:44
    • 15. Threshold to check customer response - 8:04
    • 16. How do search engines work? - 3:33
  • Section 3: Copywriting Triggers By Joseph Sugarman
    • 1. Triggers (feeling of involvement and honesty) - 7:31
    • 2. Triggers (integrity and credibility) - 7:58
    • 3. Triggers (value and proof of value) - 4:10
    • 4. Triggers (Justify the purchase) - 5:26
    • 5. Trigers( Greed ) - 6:27
    • 6. Triggers(nature of product) - 6:11
    • 7. Triggers (Current fads) - 4:55
    • 8. Trigger (Establishing authority) - 5:57
    • 9. Triggers (Timing) - 6:05
    • 10. Trigger (desireger to belong) - 6:08
    • 11. Triggers (desire to collect) - 6:01
    • 12. Triggers (curiosity) - 4:57
    • 13.Trigger (Sense of urgency) - 6:35
    • 14. Triggers (Instant gratification) - 4:16
    • 15. Triggers (Exclusivity, rarity or uniqueness) - 5:37
    • 16.Triggers(Human relations) - 4:46
    • 17.Triggers(Exclusivity, rarity and uniqueness.) - 5:37
    • 18.Triggers(Specificity) - 5:16
    • Triggers(Guilt) - 4:54
    • simplicity - 5:00
  • Section 4: How To Get Copywriting Clients
    • 1.welcome lesson - 3:53
    • 2. Ways to Get clients - 15:36
    • 3.Getting 1st order - 10:09
    • 4. Get jobs via newspaper - 7:21
    • 5.Only reasons you should work for free - 6:11
    • 6.How to make right Portfolio - 10:12
    • 7. How to practice copywriting for yourself - 10:29
    • 8.Ways of making Money - 5:41
    • 9. An issue - 7:19
    • 10. How to cash copywriting - 3:46
    • 11. Additional 6 tools - 10:37
    • 12. Experienced copywriter - 3:01
    • 13. Key files - 6:14
    • 14. How to gain experience - 3:02
    • 15. B to b, B to c - 6:23
    • 16. White paper - 8:33
    • 17. Last lesson - 1:35

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28

Copywriting for Search

Understand How Search Engine Works & Plan Your Copy Before You Start Writing

By Boot Camp Digital | in Online Courses

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this Copywriting For Search Course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

4.7/5 average rating: ★ ★ ★ ★

  • Access 28 lectures & 2 hours of content 24/7
  • Learn how search engines work & how to plan your copy before you start writing.
  • Develop a killer keyword list that helps Google attract the right audience
  • Learn how to create compelling content that grabs attention in a search result
  • Get pro-tips for writing at every stage of the marketing funnel.
  • Learn advanced optimization tricks to boost your search engine results
Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!

Featured in Wired, CNN, WSJ, CBS News, The New York Times, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Copywriting for Search 100: Essentials
    • 01 - Copywriting for Search 100 - Introduction - 1:37
    • 02 - Copywriting for Search 100 - Evolution of Search - 3:33
    • 03 - Copywriting for Search 100 - What is SEO Copywriting - 3:27
    • 04 - Copywriting for Search 100 - myths About Copywriting for SEO - 6:01
    • 05 - Copywriting for Search 100 - Why Writing for Search is Different than Traditional Copywriting - 2:37
    • 06 - Copywriting for Search 100 - Why SEO Copywriting is Important - 2:33
  • Copywriting For Search 200: Strategy
    • 08 - Copywriting for Search 200 - Blog Headlines - 4:53
    • 09 - Copywriting for Search 200 - Content Strategy - 1:29
    • 10 - Copywriting for Search 200 - What is Great Content - 2:47
    • 11 - Copywriting for Search 200 - Great vs. Bad Content - 7:08
    • 12 - Copywriting for Search 200 - Choosing the Right Keywords - 3:26
    • 13 - Copywriting for Search 200 - How Often Should I Update my Copy - 3:51
    • 14 - Copywriting for Search 200 - Is Your Content Driving Results - 3:18
  • Copywriting For Search 300: Management
    • 15 - Copywriting for Search 300 - Keywords - Create Seed List - 5:41
    • 16 - Copywriting for Search 300 - Keywords - Research - 8:10
    • 17 - Copywriting for Search 300 - Keywords - Refine - 2:48
    • 18 - Copywriting for Search 300 - Keywords - Identify Keyword Targets - 9:05
    • 19 - Copywriting for Search 300 - Keywords for Every Stage of the Funnel - 4:49
    • 20 - Copywriting for Search 300 - The Writing Process - 2:28
    • 21 - Copywriting for Search 300 - Structure Your Content - 5:27
    • 22 - Copywriting for Search 300 - Tips for Writing - 3:18
    • 23 - Copywriting for Search 300 - Create Blog Posts Using Long-Tail Keywords - 3:45
  • Copywriting For Search 400: Mastery
    • 24 - Copywriting for Search 400 - SEO Copywriting Best Practices - 8:06
    • 25 - Copywriting for Search 400 - How Many Words - 2:02
    • 26 - Copywriting for Search 400 - Measuring Results - 5:41
    • 27 - Copywriting for Search 400 - Meta Tags Demystified - 8:13
    • 28 - Copywriting for Search 400 - On-page SEO Tips - 3:17
    • 29 - Copywriting for Search 400 - Content Creation Tools - 4:51

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5.0 hours
Lessons
84

Copywriting Masterclass

Learn the Secret on Writing Copy That Sells

By John Colley | in Online Courses

This course will teach you how to create an amazing, impactful copy in 14 easy steps to get more conversions and sales. Imagine what creating courses will be like after you've taken this course. That feeling of being overwhelmed by the whole course creation process will evaporate. Just imagine how you will feel when you understand how simple it is to write really effective sales letters. The whole experience will be so much easier and faster and above all, it will become enjoyable as you will know exactly what to do.

4.6/5 average rating: ★ ★ ★ ★

  • Access 84 lectures & 5 hours of content 24/7
  • Write copy that is more compelling to your audience
  • Understand what makes your audience tick
  • Build a clear framework for constructing your offer to your audience
  • Turn copywriting into a simple & replicable process
  • Ensure that your course will outsell your competitors
John Colley MBA, MA (Cantab)
4.5/5 Instructor Rating: ★ ★ ★ ★

John Colley has a Bachelor's and a Master's Degree from Cambridge University in the UK (Magdalene College). He also graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's Prize for the Best Dissertation. John spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. He graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984. John spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising, and Mergers, and Acquisitions. His experience ranges from advising start-up companies to billion-dollar global corporations.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Introduction - 4:42
    • How To Navigate This Course - Watch This Video - 3:29
  • The Psychology of Selling
    • Get Your Psychology Right! - 6:20
    • 13 Sales Buttons You Need to Know How to Push - 6:58
    • Copywriting to Sell 10 Steps you must Know - 5:54
    • What are the Eight Universal Motivators? - 6:34
    • How to Overcome Objections - 7:59
  • 12 Secret Steps to Mastering the Basics of Copy Writing
    • 12 Secret Steps - Introduction - 2:00
    • 12 Steps - AIDA - 1:36
    • 12 Steps - Audience - 1:54
    • 12 Steps Format - 2:01
    • 12 Steps - Pain - 1:51
    • 12 Steps - Scarcity - 2:22
    • 12 Steps - Objections - 2:20
    • 12 Secret Steps - Headlines - 2:16
    • 12 Secret Steps - Risk - 2:19
    • 12 Secret Steps - Benefits - 2:19
    • 12 Secret Steps - Simplicity - 1:53
    • 12 Secret Steps - Readability - 2:34
    • 12 Secret Steps - Endorsements - 2:30
    • 12 Secret Steps - Summary and Wrap Up - 3:06
  • Copywriting Formulation - Understanding the Building Blocks of Great Copywriting
    • Introduction to Copywriting Formulation - 2:13
    • Starting with AIDA - 5:57
    • PAS Problem Agitation Solution - 3:57
    • The 4 Ps - 2:56
    • QUEST - 3:42
  • Images
    • Getting Your Images Right - 2:06
  • BASICS: How to Edit Sales Copy
    • Can You Write Better Sales Copy? - 5:43
    • 20 Ways to Write Better Copy - 11:16
    • Seven Guidelines for Editing - 6:24
  • How to Write Headlines
    • What You Need to Know to Write Great Headlines - 5:56
  • Writing Great Sales Copy
    • 14 Step Formula to Writing Great Sales Copy - 6:03
  • Copywriting for Online Course Landing Pages
    • Step 1 - The Header and Sub Header - 2:11
    • Step 2 Defining the Problem - 2:53
    • Step 3 Reveal Your Solution - 2:12
    • Step 4 Credentials - 2:34
    • Step 5 Demonstrate the Benefits - 3:31
    • Step 6 Social Proof - 3:39
    • Step 8 Add Bonuses - 1:36
    • Step 9 Guarantees - 2:39
    • Step 10 Scarcity - 3:18
    • Step 11 Call to Action - 3:17
    • Step 12 Give a Warning! - 1:47
    • Step 13 - Give a Reminder - 2:07
    • Step 14 - End with a P.S. - 1:47
    • The Full Draft of the Course Description
    • Online Course Landing Page Example - 5:48
  • UDEMY: Copywriting for Online Course Titles and Course Goals
    • Copywriting for Online Course Titles - 7:26
    • Copywriting for Course Goals - 3:33
    • Copywriting and SEO for Course Descriptions - 4:16
  • Copywriting for Long Form Sales Letters
    • Five Formulations for Sales Letters - 2:38
    • The Five Point Sales Letter Formula - 3:12
    • The Seven-Step Copywriting Formula for Sales Letters - 4:32
    • The Nine Point Formula - 5:32
    • The 18 Step Sales Letter - 6:24
    • 21 Part Sales Letter Formula - 8:12
    • Bonus: 32 Step Power Copywriting Formula - 7:42
  • Build It With Us Course Sales Letter
    • Case Study - Build it With Us Course Commentary on Sales Letter - 6:09
    • Case Study - Build It With Us Course Original Draft of Sales Letter
    • Case Study - Build It With Us Course Amended Draft
    • Case Study - Build It With Us Course - Amended Draft Clean Copy
  • Copywriting for Blog Posts
    • Copywriting for Blogs - Introduction - 8:41
    • A Simple Formula for Blog Posts - 3:56
    • Blog Post Copywriting Formula - 9:13
    • Blog Post Editing Check List - 8:20
    • Copywriting for Bullet Points - 5:06
    • Copywriting for Testimonials - 5:40
  • Copywriting for High Converting Promotional Videos
    • How to Create a High Converting Promotional Video - 6:22
    • The Promotional Video for This Course Following the Script - 1:54
    • The Promotional Video - Version 2 - 2:02
    • Promotional Video Script Checklist
    • 2018 Update; The Formula for a Promotional Video - 3:42
    • 2018 Copywriting Course Promotional Video - 2:44
  • Copywriting for Landing Pages
    • Copywriting for Landing Pages - 4:04
  • Copywriting for Video Sales Letters
    • What is a Video Sales Letter? - 2:49
    • How To Write an Attention Grabbing Video Sales Letter Headline - 3:22
    • Video Sales Letter Basics - 3:31
    • Video Sales Letter Outline - 7:03
  • Copywriting for Email
    • Copywriting for Email - 6:33
    • ACTIVITY: Analysis of a Long Form Story Telling Email - 7:09
    • Email Copywriting Analysis 1 - 5:17
    • How to Write Effective Welcome Emails - 9:51
  • Copywriting for Twitter
    • Copywriting for Twitter: Entertain and Engage - Be Brief! - 6:57
  • Conclusion and Course Wrap Up
    • Conclusion and Course Wrap Up - 3:03

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Lifetime
Content
1.0 hours
Lessons
10

Flier (Flyer) Marketing Design & Copywriting to Get Clients

Learn How to Design Fliers That Sell & Do Marketing with Fliers That Get You Clients

By Alex Genadinik | in Online Courses

Are you planning to promote your business with flyers? Or maybe you are already starting to promote your business with flyers and not getting the amazing results you were hoping for? If so, then this is the course for you. In this course, you will learn to create amazing flyers that effectively get potential customers inspired and desire your product. You will learn how to create the offer on the flyers that excites people and gets them to either call you, visit your business location, or engage with your business in another way you need people to engage with your business.

4.9/5 average rating: ★ ★ ★ ★

  • Access 10 lectures & 1 hour of content 24/7
  • Get clients with flier marketing
  • Learn sales copywriting for flier marketing to boost effectiveness
  • Learn different ways to do flier marketing
  • Grow your business after correctly promoting your company
  • Have the right message on your fliers inspire customers to come to you
  • Increase the effectiveness of each flier & make the overall flier marketing campaign more profitable
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Flier marketing introduction
    • For which businesses flier marketing is very effective - 6:33
  • How to create the best kind of a flier
    • Practical example: how to choose from 5,000 ready-made templates - 3:47
    • Practical example: how to get a flier professionally designed for just $5 - 2:20
    • AIDA - 3:53
    • How to create a great offer - 7:38
    • Demographics, psychographics and geo-targeting - 2:48
    • Practical examples of good and bad flyers - 6:46
    • Outdoor flier dispenser - 2:02
  • Only for some businesses
    • Situations when you can use door to door marketing to promote local services - 3:50
  • Creating your own promotional merchandise that also sells on Amazon and Etsy
    • Creating your own promotional merchandise that also sells on Amazon and Etsy - 5:33

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Lifetime
Content
1.0 hours
Lessons
15

Intro to Email Marketing with MailChimp for Beginners

Learn Marketing Techniques to Build or Grow Your Business

By Travis Rose | in Online Courses

This course is an in-depth, yet beginner-friendly, introduction to email marketing. In this course, you will learn why email marketing can be up to 40x more effective than social media marketing, and how businesses, entrepreneurs, and content creators use it to expand their audience and grow their earnings. Along with each step-by-step lesson, you will also be provided short (optional) quizzes to make sure you understand what is being taught and links to valuable marketing resources. If you want to learn how to monetize your audience, expand your reach, maximize your earnings, and grow your business through email marketing... this course is the perfect place to start!

NEW COURSE!

  • Access 15 lectures & 1 hour of content 24/7
  • Understand how email marketing can be 40x more effective than social media marketing
  • Create sign up forms & incorporate them onto your website
  • Build your email list with proven marketing strategies & techniques
  • Set up email automation to funnel your audience into a high-converting sales pitch
  • Analyze your email reports to maximize performance & improve earnings
  • Categorize your email list by groups & tags to improve email performance
Travis Rose | Master the Market
4.4/5 Instructor Rating: ★ ★ ★ ★

Travis Rose is a full-time day trader and investor in the U.S. stock market currently living in Ohio in the U.S. He has been trading full-time for over 5 years now. Getting started as a trader, he was very stubborn and wanted to learn everything on his own. Little did he know how much time, energy, and money he could have saved by following the footsteps of someone who has already found success in trading. He then decided to create these courses in the hopes that new traders will avoid the same mistakes that he made and will be able to achieve the financial freedom that comes with the stock market in a much shorter period of time than it took him!

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Introduction
  • Getting Started
    • What Is Email Marketing? - 3:56
    • Email Marketing Software
    • Getting Started With MailChimp - 3:39
    • Creating Sign-Up Forms - 7:24
    • Quiz 1
  • Email Marketing Basics
    • Campaigns & Templates - 7:32
    • Groups, Tags, & Segments - 7:19
    • Setting Up Email Automations - 5:36
    • Grow Your List & Audience - 7:18
    • Quiz 2
  • Email Report Analysis
    • Email Report Analysis - 4:03
  • Mistakes & Tips
    • Top Email Marketing Mistakes - 6:10
    • Top Email Marketing Tips - 4:42
    • Final Notes

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.