Get $1 credit for every $25 spent!

The 2022 Complete Digital Advertising Bundle

Ending In:
Add to Cart - $29.99
Add to Cart ($29.99)
$1,600
98% off
wishlist
Courses
8
Lessons
302

What's Included

Product Details

Access
Lifetime
Content
4.0 hours
Lessons
25

Digital Advertising & Marketing 301: The Professional Course

Become a Pro at Location Targeting, Retargeting, Programmatic/RTB Process, Contracts, Ad Blocking & More

By Ben Silverstein | in Online Courses

To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on-the-job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.

4.8/5 average rating: ★ ★ ★ ★

  • Access 25 lectures & 5 hours of content 24/7
  • Understand advanced digital marketing topics
  • Know how retargeting works & how advertisers serve you a message
  • Find out where to get the best research for your campaigns
  • Fully understand how location targeting works, GPS targeting, & beacons
  • Hear first hand from industry professionals what's coming up in the world of digital marketing & advertising
"The hands-on demos of the various platforms and research tools in the digital advertising ecosystem, along with the insightful interview with an industry professional, really set this course apart." – Josh Crowhurst
Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC
4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 Gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Working knowledge of digital marketing and digital advertising
  • Know the difference between ad-tech companies like DSPs, Networks, Exchanges, and others
  • Understand the basics of programmatic advertising
  • Be aware of the different kinds of companies like agencies, publishers, tech companies, and end advertisers

Course Outline

  • Your First Program
  • Digital Advertising & Marketing 301 - Welcome to the Course!
    • Welcome! I'm Your Host, Ben - 2:20
  • Location Targeting - IP, Wifi, Cell Tower, GPS and how to detect fraudulent data
    • Location Targeting Part 1 - How it works, IP, Wifi, & Cell Tower Targeting - 7:54
    • Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google - 6:07
    • Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention - 6:08
  • Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
    • Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data - 4:52
  • Retargeting - Retargeting in Digital Marketing & Live Examples
    • Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns - 6:22
  • Bid Requests & CPM Breakdown
    • Bid Request/Bid Response - The RTB buying process explained - 10:31
    • Cost Break Down - How is a Final CPM Calculated - 8:06
  • Research - Publisher, Competitor Spend, Trends, and Social Media Listening
    • Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more - 14:01
    • Research: Competitor & Spend information, find where competitors are spending - 10:07
    • Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday - 13:55
  • Platform Demos: Running Facebook Ads, DSP Use, SSP Use & more
    • Setting a Facebook Brand Page to use for Facebook Ad Campaign - 7:01
    • Social Media Marketing: Creating a paid Facebook Advertising Campaign - 20:33
    • DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform - 20:09
    • DSP Demo Part 2 - Uploading Creative & Custom Audiences - 6:42
    • SSP Demo Part 1 - How to work with an SSP and Getting Setup - 10:19
    • SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob - 5:19
    • Mobile Banner Ad Best Practices - A Quick Guide from AdMob - 2:38
  • Contract Negotiations - Who's Involved in the Process and T&Cs
    • Contract Negotiations - How to Review and Execute a digital media IO - 14:20
  • AdBlocking - This history of AdBlocking, Trends, and Industry Response
    • AdBlocking - This history of AdBlocking, Trends, and Industry Response - 14:50
  • Social Listening
    • Social Listening Part 1 - How to find out what people say about your brand - 16:06
    • Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms - 6:18
  • Interviews with Industry Experts
    • Interview Setup - What to expect from our industry experts - 1:16
    • Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF - 35:57
  • Digital Advertising & Marketing 301 - Recap & Thanks!
    • Time to Review & Thanks for Taking the Class! - 7:06

View Full Curriculum


Access
Lifetime
Content
1.0 hours
Lessons
14

Introduction to Programmatic Advertising: Digital Marketing

Learn the Inner Workings of a Massive Digital Industry

By Ben Silverstein | in Online Courses

Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you know what these terms mean and what these companies do? This course will teach you what programmatic advertising is and how it's executed. It is perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how significant brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

4.5/5 average rating: ★ ★ ★ ★

  • Access 14 lectures & 1 hour of content 24/7
  • Understand advertising strategy & how programmatic fits in
  • Get introduced to all the players in the programmatic advertising space
  • Know digital marketing processes & how programmatic changed that
"Solid baseline intro to Programmatic Advertising. The instructor was insightful and did a great job delivering the right level of content, tone, and pace." – Claudia Blake
Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC
4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 Gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction to Programmatic Advertising
    • Welcome to Programmatic Advertising - Digital Marketing in Today's World - 1:06
    • High level, what is programmatic advertising and what are the advantages? - 4:23
  • Digital Marketing Introduction - Programmatic Advertising
    • Digital Marketing Introduction - Qualifying Media and Ad Standards - 4:36
    • How it Works - A walkthrough of the programmatic process - 5:01
    • The Programmatic Process In Action - Walking Through the Process - 4:49
    • Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions - 3:30
  • Programmatic vs. RTB - Defining RTB and Programmatic
    • Programmatic vs. RTB - They are not one in the same, so what are they? - 4:18
    • Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill - 4:08
    • Setting Pricing in a Programmatic Environment - 6:52
  • Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions
    • Auctions - An Introduction to First & Second Price Auctions in Digital Marketing - 3:31
    • Traditional Waterfall - Digital Marketing Process of Serving an Ad - 8:51
    • Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King - 4:26
    • Mobile Header Bidding - How This Auction Works Specifically In-App - 5:23
  • Recap & Thank You
    • Recap - Thank You - and Bonus Lecture! - 2:06

View Full Curriculum


Access
Lifetime
Content
2.0 hours
Lessons
39

Video Marketing & Advertising Via Effective YouTube Ads

Create High-Converting YouTube Ads for Video Marketing & Advertising with Scripts That Generate Sales

By Alex Genadinik | in Online Courses

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly converting ads to drive immediate traffic and sales! Video ads are known to have some of the highest conversions of all the ads out there. That is because you can talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text-based ad. This course teaches you how to create your video ad and walks you step by step in the setup process for your first ad.

4.6/5 average rating: ★ ★ ★ ★

  • Access 39 lectures & 2 hours of content 24/7
  • Understand what every setting in YouTube Ads means
  • Create YouTube video ads (formerly AdWords) with a step-by-step walkthrough
  • Drive traffic as early as today
  • Get more from video marketing organically & with YouTube video ads
  • Make effective video marketing & video sales scripts
"This is a great course about marketing with YouTube ads. Alex gives tons of tips, tricks & examples about how to get your first ad started. He also provides different ways to run ads to build your YouTube brand. Highly recommend." – Amanda S.
Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.5/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Course welcome
    • Video ads and sales course welcome and learn what you can expect - 2:54
  • Set up your first ad & explaining every ad element
    • Creating your Google Ads account to run YouTube ads (formerly AdWords) - 2:41
    • YouTube ad formats - 6:13
    • What are TrueView ads - 6:06
    • Choosing between different YouTube ad sets for video ads - 5:27
    • Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad - 3:39
    • Script to make your TrueView ads cheaper and more effective - 4:54
    • Setting your budget - 5:07
    • Bidding strategies - 6:39
    • How to decrease your advertising costs down to 0.01 cent with CPV - 4:55
    • Example of settings to get down to a penny per view with YouTube ads - 5:38
    • Decrease your advertising costs by expanding potential audience/inventory - 2:45
    • More to choosing location than you think - 3:48
    • Starting with ad groups - 1:11
    • Stealing views from competitor's videos with placements option - 3:36
    • Adding your video to the ad - 3:03
    • Targeting demographics - 4:13
    • Target audiences - 4:11
    • Choosing content where your ad will appear - 1:51
    • Choosing keywords - 2:03
    • Few last considerations before saving the ad - 1:29
  • How to write a script for a direct sales video (let's call it your commercial)
    • Different kinds of promotional videos and their pros and cons - 3:38
    • Five elements of a sales script - 2:54
    • Example and guide from large research - 6:04
    • Example of a sales script - 6:59
    • TEMPLATE: Your turn to write your script - 6:42
    • Example of a sales video for your ad - 5:24
  • Adding calls to actions
    • How to add cards to your videos - 5:50
    • How to add endscreens to your videos - 4:38
    • How to connect your website to YouTube - 2:04
  • How to film your sales video or commercial
    • Five video format options for recording to appear on or off camera - 5:17
    • 28-item checklist for video improvement - 8:00
    • Best video format for presenting - 6:23
    • Presenting: Being engaging, emotional level, and tone and not to be boring - 4:23
    • Checklist of 4 most important things in a video - 4:10
    • Your posture and body language basics - 4:51
    • CASE STUDY: How mistakes in videos can hold you back - 4:15
  • Video filming equipment
    • Cameras - 4:11
    • Microphones overview - 6:25

View Full Curriculum


Access
Lifetime
Content
7.0 hours
Lessons
111

How to Use Facebook Advertising to Grow Your Business

Set Up Your Facebook Ads Account, Create Winning Ads & Optimize Them Better Than Most Advertising Gurus

By Bryan Guerra | in Online Courses

Everyone is on Facebook and Instagram.Your customers? They're on Facebook and Instagram...all day long. Therefore, if you're not advertising your Business effectively on these platforms, you're slowly becoming obsolete (and you might not realize it until it's too late). By learning how to use Facebook Advertising to grow your business, you can ensure the health and profit of your business for the foreseeable future...and beyond that. This course will document everything you need to know about Facebook Ads and marketing and how to boost your business.

4.3/5 average rating: ★ ★ ★ ★

  • Access 111 lectures & 7 hours of content 24/7
  • Set up & run your Facebook Ads account
  • Get more customers & grow any business
  • Create custom audiences & target interested potential buyers
  • Track website visitors & retarget them with your Facebook Pixel
"Yes it was, a lot of eye-opening and detailed information." – Mabel A.
Bryan Guerra | eCommerce | Marketing
4.2/5 Instructor Rating: ★ ★ ★ ★

Bryan Guerra is the Founder of Invert Media. He has expertise in eCommerce, Online Marketing, & Customer Acquisition. His company, Invert Media, is an Online Education Company that specializes in Information Products that accelerate the success of aspiring Entrepreneurs so they can live the lives they want.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction to Facebook Advertising
    • Introduction to Facebook Advertising - 2:07
    • How to Slow a Lecture Down or Speed it Up - 1:19
    • How to Grow a Massive Facebook Business Page for Pennies - 11:21
    • Free Facebook Advertising Resource - 1:29
  • How to Setup Your Facebook Ads Account
    • How to Setup Your Ads Account - 2:22
  • How to Use Facebook Advertising to Grow Your Business
    • Create a Facebook Page and an Instagram Page to Run Ads From - 1:53
    • Managing Your Facebook Ads on the Go - 1:47
    • Boosting Posts vs. Running Ads - 1:41
    • The Different Ad Objectives and When to Use Each - 8:05
    • How to Create Custom Audiences and Lookalike Audiences - 18:27
    • How to Setup a Custom Conversion - 7:08
    • How to Setup and Run a Facebook Ad [Full Detailed Walk Through] - 22:17
    • Using Multiple Ad Creatives - 2:40
    • The Different Levels of Your Ads - 11:15
    • How to Structure Your Ad Account - 3:47
    • Filtering Your Ads Manager and Customizing Your Information - 5:06
    • Everything You Need to Know about Facebook Advertising Policies - 3:58
    • Requesting Reviews on Ads that Get Rejected - 5:39
    • Why You Should Never Overcomplicate Your Ads - 4:11
    • How to Build Trust with the Facebook Ad Algorithm - 2:18
    • Minimum Recommended Test Time and Minimum Recommend Budget for an Ad - 2:50
  • What is a Facebook Pixel and How to Set it up
    • What is a Pixel and What's it's Purpose for Advertising - 2:13
    • How to Setup Your Facebook Pixel in Ads Manager - 8:21
  • Optimizing Your Facebook Ads
    • 2 Simple Optimizations that Will Make Your Ads More Profitable - 3:05
    • Including and Excluding Certain Groups and Locations - 3:02
    • Using the Analytics from Your Pixels and Your Pages to Run More Profitable Ads - 3:13
    • Using the Audience Insights Data to Your Advantage - 4:45
    • Using Your Ad Charts to Optimize Your Ads - 1:31
  • Tips to Scale Your Facebook Ads
    • Secret to Scaling Up Your Facebook Ads [Sideways Scaling] - 2:58
    • Scaling Your Ads Across Countries - 1:34
    • The Best Ad Placements for Your Ads Specifically - 1:33
  • Advanced Facebook Ads Secrets
    • Spying on Your Competitors and Modeling their Successful Ads with Page Transparency - 6:13
    • How to Master the Bias of the Facebook Advertising Algorithm - 2:52
    • Facebook Algorithm Engagement Bias - 3:37
    • Facebook Advertising Secret - People Don't Like Ads - 4:36
    • Lexical Analysis to Improve Your Ad Copy - 4:39
    • Graphical Analysis for the Pictures and Creatives in Your Ads - 4:14
    • The Financial Bias of the Facebook Algorithm - 4:49
    • Consistency Bias of the Facebook Algorithm - 2:16
  • Bonus Advertising Tip Videos
    • 4 Profitable Facebook Ads Strategies You Can Use Today - 16:55
  • Copywriting Tips to Improve Your Ad Conversions
    • Copywriting Tips to Improve Your Ads - 0:53
    • The Lost Art of Crafting Winning Headlines - 5:36
    • Proven Headline Templates You Can Use - 6:52
    • Getting Clear on the Purpose of Your Product and Service - 10:17
    • People Don't Buy Unless They Have a Reason Why - 2:54
    • Know Your Customers and Your Market - 1:45
    • Copywriting Tips to Inspire Urgency - 2:11
    • 5 Copywriting Commandments You Should Memorize - 2:50
    • 90% of Your Copy is Your Headline - 3:41
    • 7 Ways to Immediately Write Better Copy - 3:54
    • Stop Trying to Sell People What They Don't Want - 2:34
    • Why You Shouldn't Use Big Words - 1:20
    • Key Take Aways from Copywriting Secrets - 18:09
    • Top 5 Copywriting Tips for Beginners that Will Make the Most Difference - 11:11
    • How to Market & Write Copy Properly - 2:59
    • 3 Common Copywriting Mistakes You Don't Know You're Making - 4:23
    • Why Your Customers Write the Best Copy - 5:10
    • Do This Before You Ever Write a Sentence - 3:41
    • Practical Copywriting Tip to Implement Immediately - 5:15
  • How to Use Adobe Photoshop/Lightroom and Canva to Make Better Ad Creatives
    • How to Use Adobe Photoshop/Lightroom and Canva to Make Better Ad Creatives
    • How to Make a Professional Thumbnail Quickly - 1:07
    • Best Software Programs to Achieve High Quality Thumbnails - 0:39
    • Identifying Your Background & Image Theme - 2:14
    • Resizing Your Image & Bringing it to Life - 5:43
    • Layering, Quick Select, & Branding - 6:57
    • Overlaying Text That Looks Great - 7:32
    • Ordering Layers & Saving Your Picture with Metadata - 3:28
    • How to Create Thumbnails Using Canva - 5:08
    • How to Use Canva to Create Images for Social Media and YouTube Thumbnails - 6:51
  • Sales Tips to Improve Your Ad Conversions and Help You Make More Money
    • Sales Tips to Improve Your Ad Conversions and Help You Make More Money
    • Sales Tips For Today's Customer - 3:05
    • Restore Your Powerbase - 6:00
    • Don't Ignore Customer Complaints - 3:35
    • Always Agree with the Customer - 3:38
    • Validate Your Claims to the Customer in Writing - 2:42
    • Your Customer Service - 4:27
    • The Issue is NOT Your Price - 1:49
    • The Easiest Sale You Will Ever Make - 2:22
    • We're All in the People Business - 1:46
    • Good Quality Questions - 2:12
    • Problems or Opportunities - 2:16
    • Find Common Ground - 2:39
    • The Greeting Process - 1:36
    • Give to Get - 0:47
    • Move Right Past Objections - 1:40
    • Ways I Move Past Objections in My Business - 6:05
    • Ways to Handle Price Objections - 3:01
    • Sell Yourself First - 2:56
    • When the Customer Declines your Pitch - 3:53
    • Frame Your Customer - 3:36
    • Get Your Customer to Contact You - 3:15
    • Don't Fail the Customer - 0:42
    • Put the Responsibility Back on the Customer - 3:31
    • Urgency & Scarcity - 4:03
    • Differentiate from Other Sales People - 3:24
    • What Does the Customer REALLY Want - 0:56
    • How Will Your Product Make the Customer FEEL - 0:51
    • Biggest Mistake Sales People Make - 0:35
    • Prequalify Customers First - 4:42
    • Using Pricing Choices to Sell More - 3:39
    • Cost of NOT Purchasing - 4:09
    • The Perfect Elevator Pitch - 6:56
    • Statement of Intentions - 4:05
    • 4Things to NEVER Say to Customers - 1:54
    • I Can't Afford it - 1:03
    • Supply & Demand - 1:24
    • Congratulate Your Customers - 0:28
    • Belief in Your Product - 1:28
    • Sell Emotion - 1:56
    • The Perfect Close - 1:59
  • Now it's up to You
    • Now it's up to You - 1:30

View Full Curriculum


Access
Lifetime
Content
4.0 hours
Lessons
45

Digital Advertising

Foundations to Mastery of Digital Advertising

By Krista Neher | in Online Courses

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to take full advantage of the power of digital advertising. This digital advertising training course covers the foundations to mastery of digital advertising, including the strategic role and purpose of Search, Social, Video, and Display ads. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this digital ads course.

4.7/5 average rating: ★ ★ ★ ★

  • Access 45 lectures & 4 hours of content 24/7
  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, & creative best practices
  • Discover proper campaigns set-up, ad sets, & ad groups
  • Learn A/B & creative testing to maximize your ROI
Boot Camp Digital | 4.7/5 Rating on Trustpilot ★ ★ ★ ★

Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker, and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax, and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine, and more.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Digital Advertising 100: Essentials
    • Digital Advertising-Introduction - 1:48
    • Digital Advertising-Trends in Digital Advertising - 8:12
    • Digital Advertising-The Benefits of Digital Advertising - 11:32
    • Digital Advertising-The Challenges of Digital Advertising - 7:45
    • Digital Advertising-How to Grow Media Impact - 4:47
    • Digital Advertising-Ad Channel Overview - 10:33
    • Digital Advertising-Ad Formats - 3:07
    • Digital Advertising-Steps to Building an Ad Plan - 4:35
    • Digital Advertising-Strategy- What do You Want - 6:35
    • Digital Advertising- Target- Who Do You Want - 5:34
    • Digital Advertising- Overview of Facebook Ads - 8:51
    • Digital Advertising- Overview of Search Ads - 3:28
    • Digital Advertising- Overview of Display Ads - 5:26
    • Digital Advertising- Overview of Video Ads - 2:03
  • Digital Advertising 200: Strategy
    • Digital Advertising-Define Your Target Better - 2:47
    • Digital Advertising-Targeting- Retargeting - 3:50
    • Digital Advertising-Setting Up A Retargeting Ad - 3:11
    • Digital Advertising-Targeting- Look-a-Like - 4:37
    • Digital Advertising-Channel- Where Will You Connect - 4:56
    • Digital Advertising-How to Choose Your Channel- - 10:37
    • Digital Advertising-Tips to Maximize Channels - 2:57
    • Digital Advertising-Format- What Creative Format? - 4:50
    • Digital Advertising-Creative- Best Practices - 5:32
    • Digital Advertising-Best Practices Per Channel - 3:44
    • Digital Advertising-Digital Advertising Case Studies - 8:50
  • Digital Advertising 300: Management
    • Digital Advertising-Dynamic Ads - 2:29
    • Digital Advertising-Creative- Testing - 4:09
    • Digital Advertising-Testing Creative- A-B vs. Variants - 7:57
    • Digital Advertising-Creative- Connect the Full Chain - 2:53
    • Digital Advertising-Buy- How Ads are Bought - 5:47
    • Digital Advertising-Buy- Bidding - 7:30
    • Digital Advertising-Auction - Advertising Ecosystem - 4:25
    • Digital Advertising-Buy- Reach + Frequency - 4:06
  • Digital Advertising 400: Advanced
    • Digital Advertising-Media Planning - 7:04
    • Digital Advertising-Ad Frequency + Creative Refresh - 9:33
    • Digital Advertising-2 Strategies- Media Plan vs. Greatest Hits - 3:43
    • Digital Advertising-Ad Setup- Campaign, AdSet, Ad - 6:11
    • Digital Advertising-Campaign, AdSet, Ad In Action - 5:26
    • Digital Advertising Optimization_ How to Optimize - 18:01
    • Digital Advertising-Analysis- Setting KPIs - 5:25
    • Digital Advertising-Analysis- Measurement - 7:49
    • Digital Advertising-Advanced Topics- Comparing Across Platforms - 2:39
    • Digital Advertising-Advanced Topics- Viewability - 6:32
    • Digital Advertising-Advanced Topics- Ad Fraud - 4:40
    • Digital Advertising-Advanced Topics- Programmatic - 5:42

View Full Curriculum


Access
Lifetime
Content
4.0 hours
Lessons
44

Search Advertising

Set Up & Effectively Run Search Ad Campaigns to Improve Your Marketing Results

By Krista Neher | in Online Courses

Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course, you will learn how to set up and effectively search ad campaigns to improve your marketing results, including Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.

4.7/5 average rating: ★ ★ ★ ★

  • Access 44 lectures & 4 hours of content 24/7
  • Learn search ads basics & how to start a search ad campaign
  • Determine your business objectives for search ads & the best options
  • Think strategically when building your campaigns and ads
  • Learn about targeting to get your ads to the right people at the right time
  • Discover advanced optimization tactics to boost your results
Boot Camp Digital | 4.7/5 Rating on Trustpilot ★ ★ ★ ★

Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker, and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax, and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine, and more.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Search Ads 100: Introduction
    • 01 - Search Advertising 100 - What Are Search Ads - 4:25
    • 02 - Search Advertising 100 - Why Are Search Ads Important - 8:52
    • 03 - Search Advertising 100 - Where To Buy Search Ads - 0:55
    • 04 - Search Advertising 100 - Understanding Bidding - 2:00
    • 05 - Search Advertising 100 - How Search Ads Are Ranked - 1:35
    • 06 - Search Advertising 100 - What Affects Quality Score - 4:55
    • 07 - Search Advertising 100 - Steps To Building Search Ads - 3:24
  • Search Ads 200: Objectives
    • 08 - Search Advertising 200 - Search Ads Goals - 1:29
    • 09 - Search Advertising 200 - Search Ads Strategy - 4:55
    • 11 - Search Advertising 200 - Search Ads Campaign Structure - 10:46
    • 12 - Search Advertising 200 - How to Choose Objectives in Google and Bing Ads - 2:40
    • 13 - Search Advertising 200 - Understanding Conversions - 7:45
  • Search Ads 300: Content
    • 14 - Search Advertising 300 - Anatomy Of A Search Ad - 4:12
    • 15 - Search Advertising 300 - Setting Up Ad Extensions - 5:20
    • 16 - Search Advertising 300 - Ad Extensions Explained - 7:43
    • 17 - Search Advertising 300 - Dynamic Keyword Insertion - 5:58
    • 18 - Search Advertising 300 - How to Build Great Search Ads - 3:29
    • 19 - Search Advertising 300 - Landing Pages - 8:33
    • 20 - Search Advertising 300 - NOINDEX Landing Pages - 7:12
    • 21 - Search Advertising 300 - Trademark Usage in Search Ads - 7:20
  • Search Ads 400: Targeting
    • 22 - Search Advertising 400 - Search Ads Targeting - 1:35
    • 23 - Search Advertising 400 - Search Ads Targeting – Explicit vs. Implicit Search - 2:43
    • 24 - Search Advertising 400 - Keyword Targeting - 2:38
    • 25 - Search Advertising 400 - Keyword Match Types - 12:28
    • 26 - Search Advertising 400 - Negative Keywords - 5:19
    • 27 - Search Advertising 400 - Keywords - Create Seed List - 5:41
    • 28 - Search Advertising 400 - Keywords - Research - 8:10
    • 29 - Search Advertising 400 - Keywords - Refine - 2:48
    • 30 - Search Advertising 400 - Keywords - Identify Keyword Targets - 9:05
    • 31 - Search Advertising 400 - Align Keywords With Search Intent - 6:07
    • 32 - Search Advertising 400 - Targeting by Demographic - 5:32
    • 33 - Search Advertising 400 - Targeting by Location - 6:05
    • 34 - Search Advertising 400 - Targeting by Interest - 2:54
    • 35 - Search Advertising 400 - Retargeting or Remarketing Ads - 6:55
  • Search Ads 500: Optimization
    • 36 - Search Advertising 500 - Search Ads Optimization - 4:48
    • 37 - Search Advertising 500 - Search Ads Metrics - 7:39
    • 38 - Search Advertising 500 - Implement Tracking for Search Ads - 5:26
    • 39 - Search Advertising 500 - Bid + Budget Optimization - 9:54
    • 40 - Search Advertising 500 - How Much Should You Spend on Search Ads - 3:40
    • 41 - Search Advertising 500 - Keyword Optimization - 13:32
    • 42 - Search Advertising 500 - Ad Optimization - 12:03
    • 43 - Search Advertising 500 - Ad Scheduling - 5:51
    • 44 - Search Advertising 500 - Click Fraud - 7:26
    • 45 - Search Advertising 500 - Import Google Ads Campaigns into Bing Ads - 5:16

View Full Curriculum


Access
Lifetime
Content
1.0 hours
Lessons
12

Amazon PPC Advertising

Learn Everything You Need to Create Profitable PPC Campaigns & Generate More Amazon Sales

By Ryan Ford | in Online Courses

Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!

4.5/5 average rating: ★ ★ ★ ★

  • Access 12 lectures & 1 hour of content 24/7
  • Build PPC Campaigns that make money & boost ranking
  • Optimize campaigns so they cost less & increase your overall profit
  • Utilize proven PPC methods that actually work
  • Create multiple types of successful campaigns
  • Research & discover powerful keywords for the best campaign results
""Short, sweet, to the point, with some good strategies for cost-effectiveness." – Daniel Esquivel
Ryan Ford | Online Entrepreneur
4.5/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my YouTube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Amazon PPC Masterclass
    • How To Create Successful Amazon PPC Campaigns - 6:30
    • Private Student Community Group - 1:00
    • Broad / Phrase / Exact Match Explained - 6:03
    • Free PPC Campaign Report - 1:38
    • Automatic Keyword Campaign - 5:15
    • Manual Keyword Campaign - Find Great Keywords - 6:21
    • Low Bid Broad Match Campaign - 5:30
    • Target Competitors Listing Campaign - 7:56
    • Mis-Spelt PPC Campaign - 6:23
    • Foreign Word Campaign - 6:42
    • How To Download a Search Term Report - 8:21
    • Travel & Collect Bonuses With PPC - 3:41

View Full Curriculum


Access
Lifetime
Content
1.0 hours
Lessons
12

Amazon PPC Advertising Master Class

Learn Everything You Need to Create Profitable PPC Campaigns & Generate More Amazon Sales

By Ryan Ford | in Online Courses

Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!

4.5/5 average rating: ★ ★ ★ ★

  • Access 12 lectures & 1 hour of content 24/7
  • Build PPC Campaigns that make money & boost ranking
  • Optimize campaigns so they cost less & increase your overall profit
  • Utilize proven PPC methods that actually work
  • Create multiple types of successful campaigns
  • Research & discover powerful keywords for the best campaign results
""Short, sweet, to the point, with some good strategies for cost-effectiveness." – Daniel Esquivel
Ryan Ford | Online Entrepreneur
4.5/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my YouTube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Amazon PPC Masterclass
    • How To Create Successful Amazon PPC Campaigns - 6:30
    • Private Student Community Group - 1:00
    • Broad / Phrase / Exact Match Explained - 6:03
    • Free PPC Campaign Report - 1:38
    • Automatic Keyword Campaign - 5:15
    • Manual Keyword Campaign - Find Great Keywords - 6:21
    • Low Bid Broad Match Campaign - 5:30
    • Target Competitors Listing Campaign - 7:56
    • Mis-Spelt PPC Campaign - 6:23
    • Foreign Word Campaign - 6:42
    • How To Download a Search Term Report - 8:21
    • Travel & Collect Bonuses With PPC - 3:41

View Full Curriculum



Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.