The challenge of the online marketplace is that you have to communicate a single message to a large number of people. You send that message with your website's copy, written to grab a user's attention and encourage them to engage with your site--hopefully to the point where they'll give you money! While there may not be a perfect
way to do this, there are tried and true methods, and this course will help you arm your websites with quality copy that will keep your users coming back.
- Access 23 lectures & 4 hours of content 24/7
- Learn & demystify practical online copywriting
- Understand how to develop an effective tone of voice & move a reader through your site
- Discover how to build persuasive web pages that demand attention & engage a user
- Craft successful digital copy from scratch, from drafting to editing
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, fromMarketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.